Revive began in 2015 as a conversation about the ineffiencies and high costs of the current healthcare system. Robert Morley, Revive’s president and a primary care provider, was facing many obstacles from within the traditional insurance-based practice model, one of which was access to simple IV hydration for patients in need. Due to a number of factors, there were very few options for treating symptoms of dehydration without referring patients to a hospital emergency room — a step that can often result in even the simplest of treatments costing thousands of dollars.
Revive was created to offer a solution: for a fraction of the cost of traditional healthcare models, people could choose to receive IV hydration in the comfort of their homes and avoid the cost and stress of the hospital environment.
With the initial success of Revive and the positive feedback we have received from the Lexington community, we are now incorporating additional ways of rethinking healthcare into our practice, specifically functional wellness with a focus on healthy aging and vitality maintenance. We believe that the traditional insurance-dictated practice model, with face-to-face provider encounters lasting an average of 10 minutes, does not provide enough opportunities to cover the breadth of information patients need to understand regarding nutrition, sleep and stress management — not to mention hormone fluctuations and other impacts on vitality over time.
While Revive remains committed to our foundation of IV hydration, we have expanded our services to offer IV treatments for wellness and chronic disease management, Bio-identical Hormone Replacement Therapy (BHRT) and in-office wellness consultations including strategies for increased energy and weight loss. Through this comprehensive approach, Revive aims to be a leader in functional and complementary medical approaches to health maintenance and disease avoidance.
Robert Morley, AGPCNP-BC, MSN, holds a bachelor’s degree in Nursing from East Tennessee State University and a master’s degree in Adult and Geriatric Primary Care from Vanderbilt University. He is board certified by the American Nurses Credentialing Center (ANCC).
An avid cyclist with a lifelong background in athletics, Robert knows firsthand the importance of proper hydration and, along with the help and encouragement of fellow nurse and Revive vice-president Rachel Pokriva, decided to utilize his medical background to develop an alternative option for hydration and comprehensive wellness in Lexington beyond the traditional hospital setting.